Sarah Rice

Account Director and founder of Sentient

Before founding Sentient in 2003, Sarah spent three years with global IT PR agency Text 100, working on key accounts such as KPMG Consulting, UUNET and Cisco. Prior to this, her work experience is eclectic, ranging from an eventful stint in the local film industry to being a creative writer in an industrial theatre company.

She has a passion for working with clients that give her the freedom to think both creatively and strategically, allowing her to breath new life into traditional PR tactics.

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