Sentient on Summit TV

Roger Hislop

Oh fame, so seductive, but so quick to pass. So get it while it’s hot – Sarah Rice, the boss, in person, interviewed on Summit TV for their regular “Upstarts” insert on entrepreneurship.

The report looks at the challenges of starting up a new company, and then delves into the real question: what sets Sentient apart? The answer is “strategy”, of course (read all about it here). And that comes through rather nicely when Sarah explains: “We understand brand, and how PR feeds into the concept of brand. Because PR manages relationships and acts as an interpreter between a company and its audiences it should sit at the centre of the brand.”

So there you have it. See how normally behind-the-scenes people look when caught in the glare of the video lights.

2008/12/15
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